Why did Apple change the digital camera place on the iPhone 13?

Aesthetically, the iPhone 13 is just like final 12 months’s mannequin — aside from one key component: the digital camera placement.

The iPhone 12 had vertically stacked lenses. On the iPhone 13, these at the moment are diagonal. So, right here’s the query we’re going to reply at this time: why?

In my thoughts, there are two key causes Apple has modified the iPhone 13 lens placement — and you may break up these into technical and advertising.

The technical cause for the diagonal digital camera format on the iPhone 13

I’m starting with this as a result of I consider it’s the most important cause for the design change.

Now, one of many new options launched with the iPhone 13 and iPhone 13 mini is one thing known as “sensor shift picture optical stabilization.”

This appeared within the iPhone 12 Professional fashions final 12 months and is successfully a mechanism that strikes the lens that can assist you get steadier photographs. Consider it as a counter to the slight motion your fingers make when you’re taking {a photograph}.

When Apple introduced the iPhone 13, they confirmed the sensor shift picture optical stabilization in motion: