When must you take heed to buyers? And when must you ignore them?

As a founder, you’re bombarded with suggestions and methods on methods to safe funding and woo potential buyers… however what occurs after that? What do you do with their recommendation? And what occurs should you don’t agree with their options?

That’s why I known as up Heini Zachariassen, Vivino’s opinionated and vocal founder, who’s acquired tons of expertise listening to — and not listening to — his buyers to shed some mild on this awkward little dilemma.

You’re the suitable particular person to steer the corporate

For Zachariassen, a very powerful factor to recollect is that you just landed a monetary backer primarily based in your imaginative and prescient and concepts: “Traders know that the most effective particular person to run an organization is the founder. In the event that they didn’t, they wouldn’t have invested within the first place.”

And it appears this philosophy has actually paid off for Vivino. The platform, which emerged from Zachariassen’s easy frustration of not figuring out which wine to purchase, has now grown to a group of fifty million customers. It’s additionally raised $221 million in funding and rolled out a worldwide wine market. 

You realize your organization greatest — that’s why Zachariassen believes you shouldn’t let buyers become involved with particulars. 

“Now we have product and engineering groups that work all day and evening on the product, so they will determine what that button goes to appear like and what colour it’s. Not the buyers. There’s a stage of granularity right here that’s vital. Traders shouldn’t get operational as a result of they’re merely not certified to take action.