What to expect from AWS re:Invent 2020

Cloud computing giant Amazon Web Services (AWS) has its biggest event of the year next week, with AWS re:Invent running online-only and free of charge for the first time, starting November 30 and closing December 18.

This year the event will not be spread across various hotels on the Las Vegas strip, but rather across a three-week period online. This brings its own logistical challenges.

The event will kick off with a “Late Night with AWS” session on Monday night, followed by CEO Andy Jassy’s typical three hour keynote on Tuesday, December 1. This will be followed by the Thursday partner keynote. CTO Werner Vogels will give his technical keynote during the third week, on Tuesday, December 15. The other keynotes will focus on technical areas like machine learning and infrastructure.

Aside from the keynotes there are various “leadership” sessions, breakouts, lounges, and “ask the expert” sessions across 50 content tracks and multiple language options. Except for the Late Night sessions there will be no content on Mondays or Fridays.

Industry-specific news

It’s safe to expect Jassy and his senior leadership team to continue its recent efforts to make AWS more accessible to business decision makers, while keeping its core developer audience excited and engaged.

“AWS has missed a direct line of communication to the C-suite, not just IT leaders or the developer community, but a business conversation. How does AWS help a senior leader of a business react, respond, or transform? This is the time for AWS to be doing that, as technology and business have never been so entwined,” Nick McQuire, vice president for enterprise research at CCS Insight told InfoWorld.

Copyright © 2020 IDG Communications, Inc.

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