Tesla launches car wrapping service because its colors are boring AF

“You can have any color, so long as it’s black.”

This is a trope commonly attributed to Henry Ford speaking about the Model T, but it’s probably (definitely) not true. The point, though, was that offering the vehicle with limited color choices made it cheaper to produce. Black reportedly dried fastest, which meant manufacturing time went down and margins went up.

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In recent years Tesla has been following a similar strategy, and now offers its vehicles in just a handful of colors, which are all as boring as, well, watching that very paint dry.

On the Model S, you have the extensive choice of not black, black, slightly less black, blue, and red. If you opt for anything other than white you’ll have to pay extra, too.

tesla, paint, ev, cars
Credit: Tesla