Here’s why digital agencies must push clients towards accessibility

When you run a digital agency, your work doesn’t just influence your own results. It can have a direct impact on the success of your clients and as someone who runs a digital agency, this is a responsibility I take quite seriously.

Whether it’s web design or Google Ads, staying on top of the latest trends is essential for helping my clients achieve their goals.

But while marketing trends may come and go, certain things are poised to have a lasting impact on the way we do business online. One of the most important areas that is gaining increasing attention is ADA compliance for websites.

By addressing the requirements of individuals with special access needs, digital agencies can help their clients achieve greater growth. On the other hand, failing to implement these changes in a timely manner could create serious problems for you and your clients.

[Read: Here’s how to make your virtual meetings more efficient]

The relationship between ADA compliance and web accessibility

The Americans with Disabilities Act (ADA) was passed in 1990, with the specific goal of protecting individuals with disabilities from discrimination in public life. As a result of this law, businesses, schools, government buildings, and other facilities were required to make accommodations to ensure equal access for individuals with disabilities.

The outcomes of this act were wide-ranging, including stipulations such as closed captioning being made available on public service announcements and making alterations to buildings to eliminate architectural barriers that would keep someone from being able to get inside.

Though the act was initially designed to address physical locations, we have shifted to an increasingly digital way of life. Statista reports that over 300 million Americans use the internet, with only 10 percent of the population staying offline. We use the internet for shopping, news, entertainment and more.