Tech World

How YouTube sells subscriptions with just one word

I don’t really watch YouTube. Rather, I listen to it. You’ll find an overwhelming amount of podcasts, lectures, and music playlists in my recommendations — and yes, I keep my phone screen lit 24/7.

Naturally, the YouTube Premium ad came for me. It popped right when Joe Rogan asked Jordan Peterson a tricky question. Obviously, time expanded right then, and I couldn’t bear waiting. So I took my phone out of my pocket to skip the ad. Yet, instead of pressing the button, I froze. My observant eye caught a subtle marketing trick.

The message box didn’t say “skip ad,”

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3 business lessons from the ‘90s that deserve a comeback

As our world becomes even more fast-paced, technologically driven and, frankly, uncertain, nostalgia can serve as a helpful coping mechanism. Reminiscing about simpler times by watching throwback TV shows or resurrecting past fashion trends can provide comfort and even inspire comebacks.

While nostalgia is typically reserved for such consumer-facing things, the tech world can — and should — tap into it, too.

Sure, technology has changed in nearly every possible way since the dot-com days, but startups and even more established companies could benefit from revisiting some of the business fundamentals that reigned supreme in the ‘90s.

Too often, today’s

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The 7 strategies that got the biggest consumer apps their first 1,000 users

How did the big consumer apps get their first 1,000 users?

Considering every startup confronts this question at some point, I was surprised by how little has been written about it. Particularly anything actionable. So I decided to do my own digging. I spent the past month personally reaching out to founders, scouring interviews, and tapping the Twitterverse. Below, you’ll find first-hand accounts of how essentially every major consumer app acquired their earliest users, including lessons from Tinder, Uber, Superhuman, TikTok, Product Hunt, Netflix, and many more.

My biggest takeaways from this research:

  1. Just seven strategies account for every
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Bouncebacks could be killing your email marketing. TrueMail makes sure it never happens again

TLDR: With TrueMail’s bulk email verifier, you can check the validity of every email address on your marketing list before your emails go out.

Sure, social media is young and flashy and sexy with some unquestionable advantages. But if you ask companies about the tactics that truly make an impact on their bottom line, they’ll tell you that email marketing remains the king.

For small to midsize businesses, over 80 percent of those companies still look to email marketing as their primary source for finding new customers and retaining their old ones.

Of course, email campaigns are only as effective

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Social media isn’t a one-size-fits-all marketplace. This training explains it all

TLDR: The courses in The 2020 Social Media Marketing Bootcamp Certification Bundle explain how to launch effective digital campaigns to drive sales on all the top social media platforms.

There’s more to being a social media expert than logging into Facebook every day or making sure you’re keeping a close eye on your Twitter mentions. True social media experts need to fully understand their target audience, where they congregate and how to connect with them effectively. And with dozens of venues and approaches to choose from, that’s no simple task.

With training like The 2020 Social Media Marketing Bootcamp Certification

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Iconscout can bring new life to any web design project

TLDR: A two-year subscription to an Iconscout Unlimited Icons Plan gives you access to more than 2 million royalty-free icons to use in any of your web design projects.

In one quick glance, you get it. That’s the whole purpose of an icon. If your eye can scan across a screen, find a simple recognizable symbol and instantly understand why it’s there and what it means, then your icon has done its job.

Icons are key signposts pointing users to what’s important in your web page or app. Rather than having to craft each one from scratch, Iconscout takes out

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