The identity of your small business may not be as strong as Apple or Walmart’s image – but there’s plenty to take away from the efforts big companies have put in for creating a unique identity. A survey from American Express Small Business Monitor revealed that demand for a unique business identity is at peak, and 84 percent of the participating small business owners labelled unique branding as a major determinant in the overall success of their business.
Creating a unique identity is important to define your business to customers, employees and yourself. Consumers today are more aware then they used to be in the past, and they are now able to identify businesses that attempt to spin their way to conversions. Therefore it’s important that the identity you create is a unique one. This is because in today’s competitive world, competitors are savvier at copying business ideas and sell … Read MoreContinue Reading