Bloomberg Technology (@technology)
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One other spotlight was playtesting a Research Strategies Sport, which was developed by the Centre for Excellence in Learning & Instructing at Manchester Metropolitan College. The game is designed to teach students about completely different research strategies, and requires you to work in pairs to design research methods for a fictional analysis venture. I did not actually know anything about theoretical views or epistemologies before playing (!), so I found it very useful and it certainly gave me a very good understanding of the theories concerned.
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By 2017, CMOs will spend extra on content material advertising and marketing property than they do on product marketing property. For many years, the product launch has reigned as the kingpin content occasion. With a “invoice of materials” stretching by means of multiple Excel pages, product advertising property suck up a major portion of the advertising and marketing price range – and much of that content is wasted. The days of product content dominance are numbered. Product content material will stay essential however it can take its place behind the content advertising and marketing assets matched to decision-journey levels.
