Amazon places its personal “manufacturers” first above better-rated merchandise

It took Robert Gomez about 5 months to get his Kaffe espresso grinder to the large leagues in e-commerce: among the many first three search outcomes for “espresso grinder” on Amazon.com.

Gomez, founding father of Atlanta-based client items startup 4Q Manufacturers, mentioned he obsessively refined his pictures and outline, amassed evaluations from joyful clients, and paid Amazon $40,000 a month on promoting to spice up gross sales, one of many components Amazon tells sellers will enhance search rating.