Amazon appears to be cooking up a brand new method to entice customers in India to buy on its platform: a free video streaming service. The corporate launched a brand new ad-supported streaming platform referred to as Amazon MiniTV that lives inside the principle procuring app.
MiniTV at present resides in Amazon’s Android app and has numerous content material sections together with Comedy, Way of life, and Net Collection. It’s separate from Amazon Prime Video, the corporate’s paid streaming service.
Amazon has partnered with content material studios resembling The Viral Fever (TVF) and Pocket Aces to carry their exhibits to the platform. Plus, the e-commerce big has roped in numerous influencers and content material creators to carry clips starting from stand-up comedy, tech information and critiques, vogue, to meals.
In a press release, the corporate mentioned that it plans so as to add extra unique content material on the platform and combine this into the iOS app as properly:
Viewers will likely be knowledgeable on the most recent merchandise and tendencies by tech knowledgeable Trakin Tech, vogue and wonder consultants resembling Sejal Kumar, Malvika Sitlani, Jovita George, Prerna Chhabra, and ShivShakti. Meals lovers can take pleasure in content material from Kabita’s Kitchen, Prepare dinner with Nisha, and Gobble. Within the coming months, MiniTV will add many extra new and unique movies.
Nevertheless, there’s no info on if it plans to experiment with product integrations or launch a separate app. We’ve requested the corporate to offer extra particulars, and we’ll replace the story if we hear again.
Advert-supported streaming providers have discovered some success in India, with Occasions Web-owned MX Participant being the highest app within the class. Plus, there’s YouTube — which has greater than 450 million customers within the nation.
MiniTV may very well be a advertising and marketing platform for Amazon to promote merchandise or Prime subscriptions priced at ₹999 ($13.63) per 12 months, which is able to you give entry to Amazon Prime Video.
In January, the ecommerce firm teamed up with cell community supplier Airtel to debut a mobile-only plan for ₹89 ($1.2) per thirty days. Amazon’s streaming rival, Netflix, launched the same ₹198 ($3) plan in India in 2019.
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