Data doesn’t sit in one database, file system, data lake, or repository. Data created in a system of record must serve multiple business needs, integrate with other data sources, and then be used for analytics, customer-facing applications, or internal workflows. Examples include:
- Data from an e-commerce application is integrated with user analytics, customer data in a customer relationship management (CRM) system, or other master data sources to establish customer segments and tailor marketing messages.
- Internet of Things (IoT) sensor data is linked to operational and financial data stores and used to control throughput and report on the quality of a