For some reason I’m on the list of every PR firm with a client that needs to have its predictions for the upcoming year heard. Mostly their guesses are obvious and unhelpful, such as “cloud computing will continue to grow” or “cloud security will continue to be a concern.” People are really going out on a limb.
However, I see a few predictions over and over again. I suspect that many out there in the cloud computing market are beginning to believe them, so I need to point out some realities that are often overlooked or misunderstood.
The rise of