This article was originally published by Michael Coates on Clean Fleet Report, a publication that gives its readers the information they need to move to cars and trucks with best fuel economy, including electric cars, fuel cells, plug-in hybrids, hybrids and advanced diesel and gasoline engines.
A little theater has always been a part of new model reveals at auto shows. So what does the industry do if there are no auto shows? Buy advertising spots on the World Series and promote a remote reveal that consisted of a combo of Mad Max and a monster truck rally where