Use visuals correctly
Your eyes are geared to take in visuals more than any sense. You’re wired to see things and to see patterns. Pattern recognition helps memory. So your goal is to deliver a pattern that people can understand so that they remember it so that they can restate it and spread your ideas.
There are two things I want to clarify here. First, I’m not talking about stock photography. While stock photography adds some visual interest, it doesn’t actually help you at all. If you just have a bunch of bullet points and a stock photo next to