A Shopify SEO Guide on how to Increase Traffic on Your Store
Shopify is a great platform for several reasons. SEO is automated and hence takes care of all the work on the site with much influence from you. It is important to know that there is no perfect system and modifying it is necessary to suit your demands. Shopify stores have a distinctive structure as compared to blogs. You can increase traffic to your store by making sure it is optimized. SEO is time- consuming and quite a task to achieve it. It is therefore essential to build a solid base for the success of your site. Onsite and office are the two different parts of an SEO. The two types will be explained below.
Onsite search engine optimization helps to find out which keywords you should choose for optimization on your site. Make sure to use these words in your heading and page content. Links that direct to relevant information should be used within the site. People on the internet use certain words to easily find what they want and it would be advisable if you used them on the site too. Use relevant words that are highly competitive to capture attention of customers. There are platforms that help in picking out the best keywords for your site. After carefully selecting your keywords, the next step is optimization of your site with those names. Begin with optimization of your homepage with the primary keywords. Your caption on your online store can be changed to include these words. On the page that includes descriptions, use a few of the keywords for optimization purposes. When optimizing pages, you need to decide how you will arrange your products; you can create collections for them or make a blog post. Adding links to your content page is very essential. Google may penalize your site if it loads at a slow pace frequently. You should avoid adding features such as widgets to your Spotify store that will make it run slowly. Another vital addition for optimization of the site is reduction of the sizes of pictures. Large photos tend to slow down the site on most Shopify stores. You site should be easily usable on mobile phones. Lack of a mobile-friendly site will reduce traffic to your store and hinder communication with potential customers.
Backlinks on your site are shown by the help of offsite optimization. Several backlinks to your site will help your Google show your site in the first pages of a user’s search. Publishing your article on already established blogs can increase your backlinks.