Before you jump to the bandwagon that postcard printing is the best marketing tool you can have, it’s vital that you know what personalized postcard printing is about. As a matter of fact, size, paper stock, design file formats as well as coatings are the 4 elements considered when printing postcards. Every aspect plays an important role to ensure that you are only getting high quality.
The postcard’s size doesn’t always mean that there is a standard size that fits all postcard sizes. It is due to the reason that different sizes need a different equipment for printing. As a matter of fact, just a slight change in the postcard’s size might affect its price. Before you print the postcards, it will be a good idea if you are going to get some quotations from the printing company first. Through this, you’ll have an idea on how much the postcards will cost you.
Basically, there are two choices you can have for paper stock and these are matte or glossy finish. If you like color on your personalized postcard, then you should go between CS2 and C1S stock.
In C1S stock, one side of it is glossy and one side is matte while when you are using a CS2 stock, both sides have been given a glossy finish. Between the said stocks, the C1S was used most often because the ink in postcard printing does not dry up on gloss part of paper stock so they lead in printing on matte side of stock.
When it comes to design file formats, it is vital that you inquire the printing company for the file format they’re accepting. Even though there are printing companies that accept various file formats, still some use limited formats and software programs for the creation of design. The procedure that these companies do is take the personalized postcard design file, convert it to the format they run and print it.
Finishing is as important as the first couple of steps mentioned for postcard printing. The aqueous coating and UV coating are the two very popular type of postcard coating or finishing used today. The latter provides that shiny feel and look to the postcard.
On the other hand, if you want something that lets you print postcards fast and doesn’t care much about the gloss or shine it creates, then you’ll do fine with Aqueous coating. Aqueous coating isn’t hindering continuous printing process primarily because of the reason that it dries fast.