Sports: October 2004 Archives

Just after Fox ended its coverage of the Red Sox victory in Game 7 of the ALCS last night, a Nike ad aired in which a fan in the seats ages from 1919 all the way through 2004 as the years tick by below the frame.

The ad, which will strike a chord with many Red Sox fans, can be viewed or downloaded at Nike.com.

In a clever visual gesture on the page containing the ad, some Morse code appears in the frame surrounding the viewing area. This is a reference to the scoreboard on the Green Monster at Fenway, which renders the initials of former team owners Thomas A. Yawkey and Jean R. Yawkey in Morse Code.

But, as you might expect, the Nike page goes a step further. The Morse code in the frame does not represent the Yawkey's initials.

Here are the two codes:

.---  ..-  ...  -

-..  ---  ..  -

I took a second to decode it. You can probably guess what the code says:

.---  ..-  ...  -
J U S T


-..  ---  ..  -
D O  I T


ps. You'll notice in the last few sequences of the ad, the fan is wearing a Red Sox jacket with a Nike logo on it.

Resource: Morse code alphabet