Sandhy

The 7 strategies that got the biggest consumer apps their first 1,000 users

How did the big consumer apps get their first 1,000 users?

Considering every startup confronts this question at some point, I was surprised by how little has been written about it. Particularly anything actionable. So I decided to do my own digging. I spent the past month personally reaching out to founders, scouring interviews, and tapping the Twitterverse. Below, you’ll find first-hand accounts of how essentially every major consumer app acquired their earliest users, including lessons from Tinder, Uber, Superhuman, TikTok, Product Hunt, Netflix, and many more.

My biggest takeaways from this research:

  1. Just seven strategies account for every
Read More

13 ways Microsoft Azure beats AWS

Amazon Web Services may dominate with a vast collection of products and options, but it’s far from the only game in the cloud. Microsoft, a company once known for its domination of personal computing, has slowly and steadily built its Azure cloud into a formidable competitor.

The number of database, storage, compute, analytics, and devops services sitting under the Azure brand umbrella continues to grow and it has become hard to find something that Azure can’t do. In many cases, Azure is running right alongside the other cloud providers and in a few of the corners it’s inching into the

Read More

Bouncebacks could be killing your email marketing. TrueMail makes sure it never happens again

TLDR: With TrueMail’s bulk email verifier, you can check the validity of every email address on your marketing list before your emails go out.

Sure, social media is young and flashy and sexy with some unquestionable advantages. But if you ask companies about the tactics that truly make an impact on their bottom line, they’ll tell you that email marketing remains the king.

For small to midsize businesses, over 80 percent of those companies still look to email marketing as their primary source for finding new customers and retaining their old ones.

Of course, email campaigns are only as effective

Read More

Social media isn’t a one-size-fits-all marketplace. This training explains it all

TLDR: The courses in The 2020 Social Media Marketing Bootcamp Certification Bundle explain how to launch effective digital campaigns to drive sales on all the top social media platforms.

There’s more to being a social media expert than logging into Facebook every day or making sure you’re keeping a close eye on your Twitter mentions. True social media experts need to fully understand their target audience, where they congregate and how to connect with them effectively. And with dozens of venues and approaches to choose from, that’s no simple task.

With training like The 2020 Social Media Marketing Bootcamp Certification

Read More

Iconscout can bring new life to any web design project

TLDR: A two-year subscription to an Iconscout Unlimited Icons Plan gives you access to more than 2 million royalty-free icons to use in any of your web design projects.

In one quick glance, you get it. That’s the whole purpose of an icon. If your eye can scan across a screen, find a simple recognizable symbol and instantly understand why it’s there and what it means, then your icon has done its job.

Icons are key signposts pointing users to what’s important in your web page or app. Rather than having to craft each one from scratch, Iconscout takes out

Read More

3 cloud security mistakes you’re likely making without knowing

Those hastily moving to post-pandemic cloud-based platforms are likely to make some major security mistakes, depending on how fast they are moving. Why? This is new to most of them, there are few known best practices for cloud security, and humans get overwhelmed with the tasks of securely moving to the cloud quickly.

I’ve put together a short list of some of the security mistakes I see as enterprises rush to the cloud.

Mistake 1: Not gathering and reacting to operational security data in real time.

The notion of SIEM (security information and event management) means gathering operational security data

Read More