Amazon launches free ad-supported video streaming service in India

Amazon appears to be cooking up a brand new method to entice customers in India to buy on its platform: a free video streaming service. The corporate launched a brand new ad-supported streaming platform referred to as Amazon MiniTV that lives inside the principle procuring app.

MiniTV at present resides in Amazon’s Android app and has numerous content material sections together with Comedy, Way of life, and Net Collection. It’s separate from Amazon Prime Video, the corporate’s paid streaming service.

Amazon has partnered with content material studios resembling The Viral Fever (TVF) and Pocket Aces to carry their exhibits to the platform. Plus, the e-commerce big has roped in numerous influencers and content material creators to carry clips starting from stand-up comedy, tech information and critiques, vogue, to meals.