Month: May 2020

Bouncebacks could be killing your email marketing. TrueMail makes sure it never happens again

TLDR: With TrueMail’s bulk email verifier, you can check the validity of every email address on your marketing list before your emails go out.

Sure, social media is young and flashy and sexy with some unquestionable advantages. But if you ask companies about the tactics that truly make an impact on their bottom line, they’ll tell you that email marketing remains the king.

For small to midsize businesses, over 80 percent of those companies still look to email marketing as their primary source for finding new customers and retaining their old ones.

Of course, email campaigns are only as effective

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Social media isn’t a one-size-fits-all marketplace. This training explains it all

TLDR: The courses in The 2020 Social Media Marketing Bootcamp Certification Bundle explain how to launch effective digital campaigns to drive sales on all the top social media platforms.

There’s more to being a social media expert than logging into Facebook every day or making sure you’re keeping a close eye on your Twitter mentions. True social media experts need to fully understand their target audience, where they congregate and how to connect with them effectively. And with dozens of venues and approaches to choose from, that’s no simple task.

With training like The 2020 Social Media Marketing Bootcamp Certification

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Iconscout can bring new life to any web design project

TLDR: A two-year subscription to an Iconscout Unlimited Icons Plan gives you access to more than 2 million royalty-free icons to use in any of your web design projects.

In one quick glance, you get it. That’s the whole purpose of an icon. If your eye can scan across a screen, find a simple recognizable symbol and instantly understand why it’s there and what it means, then your icon has done its job.

Icons are key signposts pointing users to what’s important in your web page or app. Rather than having to craft each one from scratch, Iconscout takes out

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3 cloud security mistakes you’re likely making without knowing

Those hastily moving to post-pandemic cloud-based platforms are likely to make some major security mistakes, depending on how fast they are moving. Why? This is new to most of them, there are few known best practices for cloud security, and humans get overwhelmed with the tasks of securely moving to the cloud quickly.

I’ve put together a short list of some of the security mistakes I see as enterprises rush to the cloud.

Mistake 1: Not gathering and reacting to operational security data in real time.

The notion of SIEM (security information and event management) means gathering operational security data

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Career roadmap: Cloud engineer | InsiderPro

The rise of the cloud as a major IT component for many organizations has led to a dramatic increase in demand for all types of skills related to cloud computing. One of the fastest-growing positions is cloud engineer — a key member of any cloud computing team.

Because the shift to the cloud has been so sudden and all-encompassing, it has left a lot of companies with a skills gap they are struggling to

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How the Dutch government uses data to predict the weather and prepare for natural disasters

Have you ever wondered what’s behind the weather forecast TV reports? Or who is managing government satellites? Perhaps you’ve wandered across a sensor — where does that data go?

In the Netherlands, that data is collected and managed by the KNMI, or the Koninklijk Nederlands Meteorologisch Instituut — a.k.a., the government’s meteorological branch. The KNMI forecasts weather, researches climate change, and monitors seismic activity.

Their reach goes far beyond the Netherlands. In 2017, the KNMI-built TROPOMI was launched into the atmosphere aboard the Sentinel-5 Precursor satellite. Recently, the TROPOMI measured and mapped the decline in nitrogen dioxide concentration over China

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